What Happens on Your AMZG Kickoff Call
Working with AMZG means we become an extension of your brand. To do that well, we need to understand two things: where you are today, and where we need to take you.
It all starts with one call. Your kickoff strategy session runs 60 to 90 minutes and sets the direction for everything we create together. Our co-founders and your account director are in the room, along with the key decision makers from your team.
Here's what we cover, and why each part matters.
1. A full audit of every account
Before we plan anything new, we look at what you already have. Every account, on every platform. What's earning attention, what isn't, and where the gaps are between how your brand shows up online and the caliber of your business offline.
That last part matters most. For many brands, social is the first impression a buyer gets, long before a call or a proposal. The audit tells us how big the distance is between that first impression and the real thing.
2. The strategic shifts that will move the needle most
An audit shows where you stand. The next question is what to change first.
We don't hand you an endless list of fixes. We pinpoint the shifts that will make the biggest difference to your business and start there. Focus beats volume, in content and in strategy.
3. Who you're really talking to
Most brands can describe their audience in a sentence. Fewer can describe the person who signs the contract or makes the purchase.
For many of our clients, that person is a high-net-worth individual or a senior business decision maker. These audiences are selective about what earns their attention, and they don't respond to the same content everyone else does. (Here's why this audience is different.) We get specific about who your buyer is, so every post is written for them.
4. Your content pillars
Content pillars are the core themes your brand will own. They give your audience a clear reason to follow you, keep your feed consistent, and make planning faster for everyone.
They're also the backbone of a content system. Without one, posting more just means more forgettable posts. With one, every piece of content has a job.
5. The goals we'll measure together
We agree on what success looks like before the first post goes live.
Likes and follower counts rarely tell the whole story, so we tie goals to the outcomes that matter to your business. Then we measure against them, together. (Here are the metrics we watch, and the ones we ignore on purpose.)
6. A founder's voice, built alongside the brand's
For brands with a founder or executive at the front, we build their voice alongside the brand's.
People buy from people, especially when the decision is a big one. A founder who shows up with a clear point of view earns the kind of trust a logo can't. LinkedIn is usually home base, but we've seen founder content work on Instagram, TikTok and YouTube too. We make sure the two voices sound related, not identical.
7. A monthly content discovery call
Your business doesn't stand still, and your content plan shouldn't either.
Every month, we hold a content discovery call to talk through what's coming up in your business. That way, next month's content reflects your priorities from the start.
What you walk away with
After the call, you receive a strategy roadmap that puts every decision we made together in writing. No templates. No guesswork. A plan built around your brand from day one.
If you're choosing a marketing partner, ask what their first call looks like. It tells you a lot about everything that follows.
Ready for your kickoff? Let's talk.
