Client Overview

The Quiet Epidemic is an award-winning investigative documentary exposing the hidden crisis of chronic Lyme disease. Ahead of its digital release, the filmmakers partnered with AMZG Media to expand national awareness, reach new audiences, and drive streaming conversions. The combined paid + organic momentum contributed to an extraordinary milestone: the film reached #1 on iTunes.

Objective

Design and execute a multi-platform paid social strategy that:

• Introduced the film to new national audiences
• Drove high-intent traffic to Amazon Prime, Apple TV, and Vimeo
• Optimized creatives and audiences for cost-efficient scale
• Supported the film’s visibility during its release window—ultimately contributing to its #1 iTunes ranking



Strategy & Solution

AMZG Media executed a streamlined, performance-driven paid social approach across Facebook, Instagram, TikTok, and X (formerly Twitter), blending creative optimization with smart audience targeting:

• Social: Vertical video assets, award-winning film visuals, and narrative hooks optimized for each platform to maximize engagement and CTR.
• Targeting: Lookalike audiences, A25–54 lifestyle segments, and interest-based clusters (wellness, outdoors, parenting) to efficiently scale reach and refine traffic quality.
• Performance: Continuous optimization across placements, creative variations, and audiences to lower CPC and increase click-through efficiency.

The result was a high-impact, multi-platform campaign where creative, targeting, and optimization worked together to generate exceptional engagement and traffic at scale.