Client Overview
The Economic Club of New York is one of the nation’s most respected forums for nonpartisan discussions on global business, policy, and economics. Recognizing a shift in how audiences consume information, the Club partnered with AMZG Media to launch its first-ever podcast, extending the reach of its world-class programming beyond its exclusive membership base.
Objective
To create, brand, and distribute a new podcast platform that modernizes ECNY’s communications and makes its prestigious events accessible to a wider digital audience, without compromising the Club’s legacy or authority.
Strategy & Solution
AMZG Media oversaw every stage of the podcast’s creation and launch, from concept to ongoing production and growth:
- Brand Development: Established the podcast’s identity, naming, visual system, and tone consistent with ECNY’s legacy brand.
- Production Workflow: Created a streamlined process for capturing, editing, and producing high-quality audio and video from in-person events.
- Distribution: Launched the podcast across Apple Podcasts, Spotify, and YouTube, expanding ECNY’s reach globally.
- Content Strategy: Developed highlight clips and episode packaging optimized for social and email promotion.
- Performance Tracking: Implemented analytics to monitor downloads, audience demographics, and engagement over time.
Results
- Podcast launched successfully from Episode 1, establishing ECNY as a modern media voice in the economic space.
- +150% year-over-year audience growth across platforms.
- Global listenership in 60+ countries, expanding reach far beyond the U.S.
- Enhanced brand perception through a new, digital-first channel that aligns with ECNY’s prestigious reputation.
- Seamless integration with ECNY’s social and event marketing, driving consistent post-event visibility.
- Ranked in the top 25% of podcasts on Buzzsprout, one of the world’s largest podcast platforms.
