Client Overview
Paretta Autosport made history as the first team comprised primarily of women to compete in the Indianapolis 500—marking a pivotal moment in the 105-year legacy of the world’s largest sporting event. Founded by long-time motorsport executive Beth Paretta, the team was created to make racing more inclusive, offering women meaningful roles across engineering, strategy, and operations.
Objective
To amplify the reach and visibility of Paretta Autosport’s sponsors through storytelling that celebrated both the team’s groundbreaking mission and its competitive spirit. The goal: transform sponsor partnerships into digital narratives that inspired fans, engaged audiences, and reinforced the team’s pioneering position in motorsports.
Strategy & Solution
AMZG Media developed an integrated content and performance strategy that blended emotional storytelling with real-time race-day engagement:
- Branded Content: Produced sponsor-focused videos, photography, and social storytelling capturing the team’s historic journey and partnership stories.
- Social Media Activation: Managed campaign rollout across Instagram, Twitter, Facebook, and LinkedIn—creating dynamic content that resonated with fans and media alike.
- Performance Optimization: Tracked content in real time to maximize engagement, adjust creative, and spotlight top-performing sponsor activations.
- Partnership Integration: Ensured each piece of content tied sponsor visibility to the team’s overarching narrative of innovation, equity, and empowerment.
The campaign not only elevated sponsor visibility but also cemented Paretta Autosport’s place in history—proving that performance and purpose can drive powerful results both on and off the track.