Client Overview

NextUp is the leading member organization dedicated to creating equitable opportunities in the workplace, with a network of more than 17,000 members and 300 partner companies. Each year, the organization hosts its flagship Leadership Summit, a multi-day conference bringing together executives, thought leaders, and changemakers for keynotes, workshops, and networking. The NextUp team sought to amplify awareness, elevate engagement, and drive record attendance through a modern, integrated marketing approach.

Objective

Position the NextUp Summit as the premier leadership event for building more equitable workplaces, while driving registrations, increasing sponsor visibility, and strengthening member engagement across digital channels.

Strategy & Solution

AMZG Media developed and executed a full-funnel digital communications strategy focused on social, content, and media visibility:

• Social Media: Created a cohesive campaign across LinkedIn, Instagram, and Facebook with speaker highlights, behind-the-scenes content, and countdown moments designed to convert awareness into registrations.
• Content Marketing: Developed branded graphics, storytelling series, and recap content to sustain excitement and community engagement throughout the event cycle.
• Public Relations: Released a press announcement to national and local media outlets, securing features that expanded reach, strengthened brand credibility, and spotlighted the event’s impact.
• Event Coverage: Delivered real-time social storytelling from the Summit, highlighting speakers, sponsors, and key moments that extended the event’s reach far beyond attendees.

The result was a sold-out national conference with more than 1,600 attendees and record-breaking social engagement, positioning NextUp Summit as the event to attend for advancing equity, leadership, and opportunity in the workplace.