Client Overview

Lifted Wellness & Cafe is a wellness sanctuary in Prior Lake, MN, designed to inspire balance, connection, and renewal. Blending modern design with an intentional, restorative atmosphere, Lifted offers a full ecosystem of mind-body care, from mindful movement classes and a halotherapy salt cave to The Lifted Circuit (wet sauna, exfoliating shower, and cold plunge) and The Lifted Cafe. AMZG Media partnered with Lifted five months ahead of its doors opening, building the brand's digital presence and community from the ground up.

Objective

Build awareness and anticipation for Lifted's launch, while growing a founding community, supporting hiring efforts, and driving traffic to the brand's new website.

Strategy & Solution

AMZG Media developed a pre-launch social media strategy focused on community-building, brand storytelling, and targeted awareness:

• Organic Social Growth: Built Lifted's presence from scratch across Facebook and Instagram, introducing the brand's mission of mindful nourishment and authentic wellness to a new local audience.
• Content Strategy: Created content highlighting Lifted's unique offerings, from the Halotherapy Salt Cave and Halopenthos™ Grief Sessions to mindful movement classes and The Lifted Circuit, to educate the community on services not commonly found in the market.
• Paid Social Campaigns: Ran targeted Meta ad campaigns to build broader awareness, support hiring needs, and drive traffic to the Lifted website ahead of launch.
• Countdown & Anticipation Building: Sustained momentum in the lead-up to both launch dates, keeping the community engaged through the transition from pre-launch buzz to grand opening.

The result was a thriving founding community and strong pre-launch momentum, positioning Lifted Wellness & Cafe as Prior Lake's new destination for holistic wellness before its doors even opened.