Client Overview
Indigo Wellness Group is a multidisciplinary wellness practice offering integrative care in Stamford and Westport, CT. Their services include acupuncture, functional medicine, nutrition, pelvic floor physical therapy, massage, psychotherapy, energy healing, and supportive therapies designed to meet clients at every stage of life.
Objective
Refresh and elevate Indigo Wellness Group’s social media presence with a video-first, educational content strategy that consistently drives strong reach and engagement, while supporting the opening of the brand's second Fairfield County location in Westport, CT.
Strategy & Solution
Refresh Indigo Wellness Group's social media strategy to thrive in today's digital world, while supporting the opening of their second Fairfield County location and growing their consumer base.
- Video-First Content: Shifted the content mix to prioritize video, using educational, easy-to-digest content to showcase Indigo's range of services and build trust with both new and existing clients.
- Educational Storytelling: Created content that demystified Indigo's integrative offerings, from acupuncture and functional medicine to pelvic floor physical therapy and energy healing, positioning the practice as a go-to resource for whole-body wellness.
- Location Expansion Support: Aligned content and messaging around the opening of Indigo's new Westport location, introducing the expanded practice to a wider Fairfield County audience.
- Comunity Growth: Refreshed organic strategy to reignite audience growth and engagement on an already-established account, resulting in significant YoY gains across impressions, video views, and followers.
The result was a reinvigorated social media presence, with triple-digit and quadruple-digit YoY growth across impressions, video views, and community size.