Non-Profit Public Relations Email Marketing Media Relations
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Client Overview

The Economic Club of New York (ECNY) is the country’s leading non-profit, non-partisan forum for economic dialogue. Known for hosting globally influential speakers, the Club plays a vital role in shaping public discourse, making media attendance and coverage essential for amplifying its mission.


Objective

Increase journalist attendance at ECNY’s marquee events and expand national media coverage by strengthening press-targeted email marketing.


Strategy & Solution

AMZG Media developed a targeted, performance-driven press outreach program focused on relevance, segmentation, and optimized communication. This included:

  • Building a segmented media list of journalists covering economics, finance, business, and policy.
  • Crafting event-specific messaging with strong news hooks and compelling subject lines.
  • Optimizing send times to match journalist behavior and newsroom cycles.
  • Continuously refining campaigns based on open rates, RSVPs, and engagement trends.

Impact

By strategically engaging the right journalists with highly tailored outreach, ECNY strengthened its position as a premier thought leader. Increased press attendance translated into more consistent national coverage, amplified visibility, and wider public reach for the Club’s programming and mission.

Client Testimonial

“It is a pleasure for me to recommend AMZG Media to other organizations seeking a talented and versatile professional communications partner. Their assignments for The Economic Club of New York include stretched from the production and deployment of our new, exciting podcast series to enhancing with impressive, measurable results all of our social media platforms. We have found the team to be very creative, deeply knowledgeable as well as proactive in identifying promotional opportunities that have contributed to our organization’s continued success.”

— Barbara Van Allen
President and CEO
The Economic Club of New York

Services

Press List Development Audience Segmentation Lifecycle Marketing Email Marketing Media Targeting Subject Line Testing Compelling Messaging Press Outreach Earned Media Strategy Event-Specific Campaigns Reminder Sequences List Hygiene Engagement Analysis RSVP Conversion
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