Client Overview
The Economic Club of New York (ECNY), founded in 1907, is the nation’s most prominent nonpartisan forum for global business and policy dialogue. The Club’s leadership team sought to modernize its communications and digital presence to reach a broader, more diverse audience—without losing the prestige and authority associated with its legacy brand.
Objective
Reinforce ECNY as both an exclusive, member-driven organization and a leading public voice on economic thought leadership—through a revitalized social presence, consistent PR coverage, and digital-first event coverage.
Strategy & Solution
AMZG Media developed and executed a full-funnel digital communications strategy focused on social, content, and media visibility:
- Social Media: Rebuilt ECNY’s content strategy with branded visuals, curated thought-leadership posts, and behind-the-scenes event storytelling.
- Content Marketing: Launched new content pillars to humanize the Club and build momentum between marquee events.
- Email & Lifecycle Marketing: Expanded ECNY’s newsletter and automated campaigns, increasing engagement and retention among members and subscribers.
- Public Relations: Secured consistent press coverage of Club events and speakers, strengthening ECNY’s visibility in top-tier financial outlets.
- Podcast & Video Distribution: Optimized event recordings for YouTube and podcast platforms, expanding audience reach and discoverability.
The result was a unified narrative across digital channels—where design, storytelling, and social proof worked together to elevate brand perception.
