Client Overview
Cindy Raney & Team, a top-producing real estate team based in Fairfield County, Connecticut, wanted to elevate their brand presence to reflect the luxury caliber of their listings. They aimed to grow awareness among both buyers and sellers while strengthening credibility through press and social media visibility.
Objective
Position the team as the go-to luxury real estate authority in Fairfield County by combining a refined social strategy with earned media coverage that reinforces their reputation and reach.
Strategy & Solution
AMZG Media executed an integrated marketing approach, blending organic social, content marketing, and public relations:
- Social: Lifestyle-driven visuals, storytelling Reels, and neighborhood-focused posts designed to humanize the brand.
- Content: Consistent posting cadence, keyword optimization, and refined branding to create a cohesive, elevated look.
- Earned Media: Strategic press outreach to secure local, regional, and national coverage highlighting both the team’s listings and leadership.
The result was a unified narrative across digital channels—where design, storytelling, and social proof worked together to elevate brand perception.