Spring Clean Your Social Media
Spring is here, and with it comes the perfect opportunity for new beginnings, fresh perspectives, and setting exciting new goals—and that includes refreshing your social media! If you're a creator, now’s the ideal time to give your profiles a much-needed makeover. To help you get started, we’ve rounded up some simple yet effective tips to spring clean your social presence, keeping your page engaging, relevant, and visually appealing to your audience.
1 - Update Your Instagram Highlights
How long has it been since you’ve updated your Highlights? We get it—posting to your Stories is easy, but what’s often forgotten is organizing and updating those Stories into your Highlights. Your audience may browse through them from time to time, so it’s important to ensure each Highlight is relevant, fresh, and organized into the right categories. Whether it’s showcasing your latest projects, behind-the-scenes content, or customer reviews, keeping your Highlights updated ensures your profile feels dynamic and engaging for both new and returning followers.
2 - Refresh Your Profile
Your profile is the first impression visitors get, so make sure it’s optimized! Start with your display name—use searchable keywords relevant to your content. Keywords are crucial in 2025 and can help boost your discoverability. Next, take a fresh look at your bio. It should clearly communicate what your content is about, where you're located (if relevant), and what type of content followers can expect. If you’re just starting out or if your content has evolved over time, update your bio regularly to keep it aligned with your current brand and give visitors the most accurate picture of who you are.
3 - Update Your Brand Kit in Canva
Canva is our best friend when it comes to creating eye-catching content, and it’s an incredibly easy tool to use! If you haven’t updated your Brand Kit in a while, now’s the perfect time to do so. Make sure your fonts, colors, and logo are all up to date and reflect your current style and message. Consistency is key, so having everything aligned ensures your content remains cohesive and professional. Plus, with Canva’s user-friendly interface, it’s a breeze to refresh your design elements and keep your brand looking fresh!
4 - Organize Your Folders for Easy Access
Let’s be real—organization makes everything so much easier. Take some time to tidy up your folders, whether it’s by client, project, or type of content. If you’re like us, breaking them down by month or year works wonders! This simple step will help you quickly find what you need without digging through endless files. Trust me, staying organized now will save you a ton of time down the road and make it way easier to tackle new projects. After all, nothing beats the feeling of having everything in its place!
5 - Audit Your Engagement
Take a moment to review your engagement metrics. Look at which posts are getting the most attention and which ones are falling flat. Are there certain topics or formats that resonate more with your audience? Use this information to tweak your content strategy and make sure you’re giving your followers what they want. Consistently engaging with your community, whether through comments, likes, or shares, can help increase visibility and keep your audience excited about your content.
These are just a few simple steps you can take to refresh and organize your social media for the season. With a little time and effort, you’ll keep your profile looking fresh, relevant, and engaging for your audience all spring long!
AMZG is a women-founded, award-winning boutique agency that specializes in press/PR, advertising, and social media management. Let us show you how to make your brand stand out in a competitive market. Contact us at hello@amzg-agency.com.