What’s New on Social: April’s Must-Know Updates

What’s New on Social: April’s Must-Know Updates

Social media never sleeps—and April is no exception. From policy shakeups to platform-level changes, there’s a lot to unpack. This month’s biggest updates? A new deadline in the TikTok ban drama, major moves in short-form video strategy, and confirmation from Instagram’s Adam Mosseri that yes—the algorithm really does change every day.

⏳ The TikTok Countdown

Back in January 2024, the U.S. government gave TikTok parent company ByteDance 75 days to divest from the platform or face a nationwide ban. That deadline? It was set to end April 5, 2025.

But on Friday, April 4th, President Trump extended the ban deadline by another 75 days, giving ByteDance more time to find a U.S.-approved buyer.

While this offers a temporary reprieve, the uncertainty still looms—forcing many brands to rethink how they approach short-form video.

So what should marketers do now?

Don’t Wait—Diversify Your Video Strategy

Rather than hit pause and wait for the dust to settle, use this time to expand your reach across other platforms:

  • Instagram Reels
    • Meta continues to prioritize Reels in the algorithm. For lifestyle brands, creators, and product-based businesses, it’s where discovery happens—especially with Gen Z and Millennials.
  • YouTube Shorts
    • Shorts offer a long shelf life thanks to YouTube’s search and homepage visibility. They're also perfect for complementing longer content on your channel.

Repurpose Smartly

The good news? You don’t need to start from scratch. Most short-form video content can be repurposed across all three platforms—just tweak your caption, music, and text overlays to fit each app’s vibe and specs.

One of the smartest moves you can make right now? Automate your cross-posting.

Repurpose.io is an AI-powered tool that allows you to automatically publish your TikTok videos to Instagram Reels, YouTube Shorts, and more—saving you hours each week and helping you stay consistent across platforms.

Whether you’re a solo creator or managing multiple client accounts, Repurpose.io is a game-changer.

Use this exclusive link for a free trial and publish your first 10 videos for free! 

 

📈 Instagram’s Algorithm Really Does Change Daily

Instagram Head Adam Mosseri recently confirmed what many creators suspected: the algorithm shifts every single day.

This means your strategy needs to stay flexible, especially if you’re:

  • Growing a personal brand
  • Managing multiple client accounts
  • Running social for a business

Want to know how to adapt? Watch our latest YouTube video where we break down what this means for your content strategy and how to stay ahead of the curve.

🧠 Keep Creating, Keep Adapting

From TikTok’s uncertain future to Instagram’s constantly shifting algorithm, one thing is clear: the social landscape is changing fast. The good news? If you stay curious, creative, and consistent, you’ll keep growing—no matter what platform you’re on.

 

AMZG is a women-founded, award-winning boutique agency that specializes in press/PR, advertising, and social media management. Let us show you how to make your brand stand out in a competitive market. Contact us at hello@amzg-agency.com.

 

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